As the comprehensive embodiment of enterprise and even national competitiveness, brand represents the upgrading direction of supply structure and demand structure. At present, China has lots of problem, for example, brand development lags far behind economic development; product quality is not high; innovation ability is not strong; enterprise integrity consciousness is weak. In order to give better play to the leading role of the brand and to promote the upgrading of the supply structure and demand structure, the following opinions are hereby submitted with the approval of the state council: